Toluna Influencers is a survey site that claims you can make your voice heard and get paid at the same time by joining.
But is Toluna legitimate and a great way to make money, or is it a scam that you should stay away from?
I have been a member of Toluna for several years and have tested it thoroughly. And let me tell you right off the bat that it is legit and a real site where you can actually earn money, and I have been paid by it many times myself (you can also see payment receipts below).
However, this does not mean that it is necessarily the right option for you.
So if you want to know exactly what the site is about, if it can make you money and if it is worth your time, read on.
In this 2023 Toluna Influencers review, I will give you an inside look, all the details and exactly what you can expect, so that you can judge for yourself whether or not it is the right option for you.
What is Toluna Influencers and what does it offer?
This survey panel used to be simply called Toluna. However, in 2018 it changed its name and is now officially called Toluna Influencers. However, you can still access the site through Toluna.com, although the official site URL is now influencers.toluna.com.
You may hear either name used, and many people still refer to it simply as Toluna – but both names refer to the same survey site.
It is first and foremost a survey site where you can get paid to take online surveys, and it has been around for many years.
In addition to paid surveys, the site offers a number of other ways to make a little extra money, but online surveys are the main way to make money.
Below I will go through all the ways you can earn as a member of Toluna Influencers so that you know exactly what to expect.
Let me just say up front that this is a legitimate and safe survey site, and I have been paid through it many times myself, as I will show you proof of later in this review.
However, this does not mean that it is necessarily the right option for you. So in the following review, I will go through everything you need to know so that you can see and judge for yourself.
Option 1 – Toluna surveys:
Surveys are the main way to make money on Toluna. There are a good number of surveys available and you will usually have access to at least 5-10 a week, but sometimes more.
Exactly how many surveys you get will vary from country to country.
Toluna Influencers offers a good number of surveys.
If you do not qualify for a survey (which in my experience does not happen as often on Toluna Influencers as on some other survey sites), in most cases you will still receive 200 points for attempting the survey (again, this can vary from country to country).
It is a good idea to check the site regularly to see if there are any surveys available for you, as you will not generally receive an email when new surveys are available.
Occasionally you will receive an email when a new survey is available, but more often than not it will be an extra survey that you cannot necessarily see on the platform. If you receive one of these email invitations, it is best to complete the survey as soon as possible, as these surveys often fill up quickly and only a limited number of participants are needed.
However, most of the time you will not receive email invitations when new Toluna surveys are available. So to get the most out of the site, it is a good idea to log in regularly.
The surveys on Toluna generally pay well in relation to time spent compared to other survey sites. However, how well they pay in relation to your time varies greatly from country to country.
But you can always see how much you will get and how long it will take before you start a survey and then decide whether or not you want to do it.
One of the great things that Toluna did when they redesigned the whole platform was to make it possible to filter surveys, so it is now easier to find shorter or longer surveys, depending on your preferences.
Also, when you first join, you can complete some small profile surveys. These will give you some nice rewards right from the start, and at the same time help you get matched with more surveys, so it is definitely a good idea to complete them and a good way to start earning.
Just be aware that you will not qualify for all surveys and I know this can be frustrating and it is one of the complaints I have heard about Toluna. But this is going to happen with all survey sites, including Toluna.
However, filling out your profile will make you more likely to qualify for the surveys that are offered to you, so it is definitely a good idea to start filling them out as soon as you join.
Option 2 – Sponsored surveys:
Sponsored polls are polls on a specific topic for which you can earn 15 points. They are also known as quick polls.
Once you log in, you can see if there are any available in the recommended section and in the news stream. You can tell them apart from the rest of the content by looking for where it says “vote”.
Keep an eye out for the “Vote” polls to earn some quick extra points.
These quick polls give very small rewards, but they only take about 10 seconds to complete, and they can even be quite interesting to take part in, as you can also see a statistic of other members’ answers after you have voted.
Sometimes you will find several of these available, and other times it will be hard to find any.
One thing I have noticed is that there often seem to be more of these quick polls available through the mobile app (more on this later), so if you like polls it may be worth checking out.
Option 3 – Content Creation / Forum:
Toluna is not just a polling site, it also tries to be a community where members can create content and interact.
However, the way this works has changed quite a lot since I first started using Toluna. You used to be able to create or participate in what were called polls, topic discussions or battles.
You could potentially earn points by participating. These options were removed in a recent major update.
Instead, Toluna now has a forum where you can share your thoughts and discuss them with other members.
However, you can no longer earn points for doing so, so you should only use this option if you want to interact with other members.
At the time of writing, there is not a lot of activity on the forum, but this may change later on as people become more aware that it is now an option.
However, if you are mainly on Toluna to earn Influencers, then the forum option is not the best use of your time, in my opinion.
However, sometimes contests are announced in the forum section, so it can still be worth keeping an eye on – but more on the contest options next.
Option 4 – Contests:
Toluna Influencers sometimes runs competitions.
This could be a competition to post a photo on a certain topic with a winner selected, a quick quiz or other types of contests.
They can last from a few days to a month and can give you some nice extra cash in your account.
Examples of contests on Toluna
Once you have logged in, you can view the latest announcements and see if there are any new contests. You can also look for announcements in the forum section.
The exact number of contests depends on the country you live in – some have daily contests, some weekly and some monthly.
According to Toluna, you can also find contests on the official Toluna Facebook page. However, I personally have not seen a contest there in a long time, and they are generally not very active on Facebook, so in my experience it is not the best place to find them.
Option 5 – Daily game (Toluna Wheel and more)
There is a daily game on Toluna Influencers called the Toluna Fortune Wheel.
This is a daily chance to win some extra points by spinning the wheel.
The Toluna wheel gives you the chance to win free points every day.
It only takes a few seconds, so if you are on the platform it is worth trying your luck.
I do not know what your chances are of winning statistically, but I can say that it is definitely not impossible to win. I know because I have won rewards there myself 🙂
Proof that you can actually win on the Daily Wheel – I have won points on it myself.
Not huge rewards, but a few extra free points just for spinning the wheel is not bad at all.
Just be aware that the Toluna Wheel of Fortune is not as easy to find as it used to be. You have to go to the back to find it.
As well as the Toluna Wheel, there are other small games you can play from time to time. The exact availability of these games depends on the country you live in.
Some of the games reward you with points if you win, others are just for fun. But they are all free to play.
These games are easy to find as there is a table for them in the menu.
Option 6 – The Toluna blog:
Toluna has an official blog which can be quite interesting to follow if you are a member of the site. You can find a link to it at the bottom of their website.
It is not a way to earn money, but it is often updated with news and you can also see new competitions, previous winners, new additions to the platform, etc. and find out more details about all these things.
So it may still be a good idea to check the blog from time to time to see what is happening on the platform.
There is a blog for each country where Toluna is available, so you will only see information on the blog that is relevant and available to you and in your local language.
Option 7 – Mobile surveys:
As a Toluna member, you can register your phone number on the site. The advantage of this is that you can opt in to receive special mobile surveys via SMS.
You can register your phone number to get access to special mobile surveys.
You should not expect a huge amount of extra surveys like this, but sometimes there are surveys sent via SMS that are not available on the platform.
You can unsubscribe at any time, and Toluna is a trustworthy and reliable company, so you should not have to worry about them misusing your number.
So if you want as many earning opportunities as possible, registering your mobile number may be worth considering. However, you can also get lots of surveys without registering your phone number.
How does Toluna pay you?
It is not only the earning opportunities on a survey site that are important. How you get paid is also very important.
With Toluna Influencers, you earn points for every survey you complete. These points can be exchanged for cash in your PayPal account, various vouchers or products.
The exact vouchers and products you can get depend on the country you live in.
In some countries you can now be paid in Bitcoin, but this is only available in a few countries at the moment.
Examples of rewards you can exchange your Toluna points for.
As you earn points, not cash, it can be a little confusing to work out exactly how much you will get for taking a survey.
But once you have worked it out, you will know what your points are worth in your currency. I have calculated that $1 in dollars is about 3000 points.
This may vary depending on your country and currency, so it is a good idea to do the math yourself.
Most surveys will give you between 2000-6000 points. Once you have completed a survey, you will not be able to see the points in your account immediately. You will usually be able to see them the day after, as the result and participation have to be confirmed before you get your points.
How many points you need to get a payout depends on the country you live in. However, it is usually around $7-$10, which is a fairly low payout threshold and should not take too long to reach with the number of surveys you can find on Toluna.
Once you have requested a payout, it can take up to 3 weeks before you receive your reward, depending on the reward you have chosen. This used to be up to 8 weeks, so I think they have improved this.
If you choose a product that has to be shipped, it will of course take longer than cash via PayPal.
So it is definitely possible to get paid through Toluna – as with any survey site, you just need to do it with the right expectations and know that it will not make you rich.
Be aware that the points you earn with Toluna Influencers can expire.
16 months after you have earned points, they will expire and disappear from your account if you have not used them.
16 months is quite a long time and most people will want to cash in as soon as possible. However, if you want to accumulate as many points as possible before cashing out, just remember not to wait too long.
How much money can you make?
It is fairly easy to earn enough money for a payout or reward on Toluna. However, how quickly you can do this depends on how often you complete surveys, the country you live in and whether you use some of the other ways you can earn points on the site.
From where I live, I have calculated that it will usually take you about 10-15 minutes to complete a survey that will give you 4000 points. This is definitely ok for a survey site. And at the same time, the surveys are often about interesting topics where it is great to have your opinion heard.
You can also create your own content on Toluna and earn extra points for it. If you manage to create content that earns you a reward, it can be a quick way to make some extra cash, as the polls and questions you can create take very little time.
However, you will not know if you will be rewarded before you do it. It will give you between 100 and 1000 points – so if you do use this option, make sure you create something that people will want to take part in.
You can also earn extra points by inviting your friends to become Toluna Influencers. Once you are logged in, you will see some buttons under your username that you can use to share a link with your friends via social media or email. However, you only get 500 points (about 15 cents) for each friend you refer, so this is not a way to earn a lot of points.
Overall, Toluna Influencers can definitely earn you some nice extra cash to pay some bills, treat yourself to some extra luxury or treat someone you care about.
Just remember, as with any other survey site, you should not calculate an hourly rate and then see if it is worth joining.
Doing surveys is not going to make you a full-time online income or make you rich – that goes for Toluna too. But it can be a great and easy way to earn some extra cash and have your opinions heard.
How do I use Toluna Influencers?
To give you an idea of how to find your way around Toluna and use the site, I have made a short guided video tour below.
I will show you exactly how to navigate and use Toluna so that you can get started easily if you decide to join after reading this review.
Can you take Toluna surveys on your mobile?
If you want to make a little money on the go, it is great to join survey sites that have a mobile app, or at least are mobile friendly.
Toluna is one of the sites with an app, and you can download the Toluna app for Android or iPhone.
The Toluna app gives you easy access to earning on the go.
It is fairly easy to use, but if you are going to use it, I would recommend registering on the website first and familiarising yourself with the options there, and then using the app.
In my opinion, the website still gives the best overview and experience, but the app is great and easy to use and can be a great addition and quick way to check the options on the website during the day.
Can you get support?
You can often tell a lot about a company by how good their support is.
If you need help or technical support, I know from personal experience that Toluna’s support will get back to you quickly. That says a lot about the trustworthiness of a site.
However, this will vary from country to country as they have different support staff in each country who can help you in your local language. So it might be different in your country. And from the feedback I have heard from visitors to my site from some countries, it can be quite slow in some places.
If you have more general questions, Toluna Influencers also has a FAQ section which is pretty thorough and answers a lot of questions. This is a good place to start and the quickest way to get help.
Of course, you are also welcome to leave a comment for me below this review if you would like some tips.
I can give you lots of tips as a user, but in some cases you may need some support from the official site and it is good to know that it is available.
Who can become a Toluna Influencer?
Toluna Influencers is available in over 60 countries, in most cases in the local language. The Toluna app and blog are also available in most languages. This makes it a very user-friendly site.
The rewards and the number of points in relation to time can vary from country to country.
I really like that Toluna has specific sites for so many countries. Unlike many other paid survey sites that only have opportunities for English speaking countries, Toluna has opportunities for many more.
Toluna Influencers has survey panels all over the world in the local language.
You can obviously find good opportunities on Toluna Influencers in the US, Canada, Australia and the UK, but you can also find really good opportunities in countries like India, Singapore, Malaysia, Denmark, Sweden, Belgium, Japan, New Zealand, Russia, UAE, South Africa, Hong Kong, China and many more.
I cannot list all the countries where it is available here, but I just wanted to give you an idea of how many different parts of the world it is available in. This is one of the great things about Toluna, not only is it available in many countries, but it also offers a good number of surveys in most countries.
In most countries you can register from the age of 14, but this can vary from country to country depending on local laws.
Please note that if you are under the age of 18, any rewards may need to be paid to a guardian or parent – again, this depends on your country, but you can find out the exact rules for your country on the Toluna website for your country.
Just be aware that you will not be able to do surveys when you are in a different country to where you signed up, so you cannot do surveys while travelling.
Final Verdict – Legit and worth it?
Toluna Influencers is definitely legitimate – I know this because I have been paid by them many times myself.
However, this does not mean that it is the right site for you. So let’s end this review with a summary of the pros and cons, so you can get a better idea before you decide whether or not to join:
Pros:
- Large number of available surveys
- Easy to use
- Pays through PayPal
- Available in many countries and in local language
- Great app that makes it easy to earn from anywhere
Cons:
- Payouts a little slow in some countries
- Support a little slow in some countries
Overall I really like Toluna Influencers, it has a lot of good opportunities and can definitely be a way to earn some extra cash or rewards.
However, it can be a little slow to pay out in some countries once you reach the payout threshold. However, if you start using Toluna regularly, you will be able to request regular payments. And then you will often get the money in your account and not even notice the wait.
So all in all, Toluna is a good and reliable paid survey site, it has a lot of options, it is easy to use and it is definitely legitimate and safe and I have benefited a lot from being a member myself. So definitely one of the survey panels I would recommend joining.
How do I join Toluna Influencers?
Joining Toluna Influencers is very easy. Simply click on the link below, select your country and you will be taken to a page where you will be asked to fill in some basic registration information (it takes less than a minute).
Once you have registered, you will receive a confirmation email. Make sure you open it and click on the link in the email to confirm your account. Once this is done, you will be able to start taking surveys.
